Salesforce is expanding its presence in the national security sector with the launch of a dedicated business unit called Missionforce. This new initiative underscores the company’s commitment to bringing advanced AI, cloud computing, and enterprise platform capabilities to support defense and government operations. By integrating AI into critical workflows, Salesforce aims to enhance efficiency, decision-making, and operational effectiveness across military and government organizations.
Missionforce’s Core Objectives
Missionforce will focus on three primary areas where AI can drive significant improvements: personnel management, logistics optimization, and decision-making support. By leveraging Salesforce’s cloud infrastructure and AI tools, the business unit seeks to provide actionable insights, predictive analytics, and automation to support operational readiness and efficiency in national security contexts.
Kendall Collins, CEO of Government Cloud, will lead Missionforce. Collins joined Salesforce in 2023 and has extensive experience in enterprise technology strategy, having served as chief business officer and chief of staff to Salesforce CEO Marc Benioff. Collins emphasized that the unit’s mission is to modernize core government and defense operations, enabling organizations to “operate smarter, faster, and more efficiently.”
Integrating AI into Defense Workflows
The integration of AI into defense operations represents a strategic opportunity to enhance productivity and decision-making. AI-driven personnel management can streamline recruitment, training, and deployment processes, ensuring that government agencies and military branches allocate resources effectively.
In logistics, AI can optimize supply chains, track inventory in real time, and improve the efficiency of critical resource deployment. Decision-making applications leverage predictive analytics, real-time data, and intelligent automation to provide actionable insights that enhance situational awareness and operational planning. By combining these capabilities, Missionforce aims to deliver a comprehensive platform that addresses the unique challenges of national security organizations.
Salesforce’s Track Record with Government Contracts
Salesforce has maintained longstanding relationships with the U.S. government, holding contracts across federal agencies and multiple military branches, including the Army, Navy, and Air Force. While the company does not publicly disclose the total number of contracts or revenue derived from government work, its experience in this sector positions it well to expand its offerings through Missionforce. Salesforce’s platform already supports data management, analytics, and CRM solutions in secure government environments, creating a strong foundation for AI integration.
Context: Tech Companies Entering the Government Sector
Missionforce’s launch is part of a broader trend of technology companies tailoring their AI solutions for U.S. government use. Earlier in 2025, OpenAI introduced a version of ChatGPT specifically designed for federal agencies. The company also offered access to its enterprise ChatGPT tier for \$1 annually, making AI adoption more cost-effective for government institutions.
Following this trend, Anthropic extended its Claude chatbot’s enterprise and government tiers to federal agencies at the same nominal cost. Google also announced “Gemini for Government,” providing access to its AI services at 47 cents for the first year. These initiatives reflect a competitive market as private sector technology providers seek to support government modernization and digital transformation efforts.
The Strategic Value of Missionforce
Missionforce represents a significant evolution in Salesforce’s approach to AI and cloud services. By creating a specialized unit focused on national security, Salesforce is positioning itself to deliver tailored solutions that address the specific challenges of defense organizations. The unit’s emphasis on AI-driven insights and automation allows agencies to improve operational efficiency while maintaining robust security and compliance standards.
Moreover, by centralizing expertise under Kendall Collins, Salesforce aims to streamline communication and project execution between government stakeholders and its enterprise technology teams. This alignment ensures that Missionforce can rapidly respond to the evolving needs of federal agencies and military branches.
Industry Implications and Future Prospects
Missionforce highlights a growing intersection between commercial AI technology and government operations. The adoption of AI for national security purposes reflects the broader trend of digital transformation across defense, intelligence, and public sector institutions. By integrating advanced AI tools, predictive analytics, and cloud-based platforms, companies like Salesforce are enabling governments to make data-driven decisions, optimize workflows, and enhance operational readiness.
As more tech companies enter this space, competition will likely drive further innovation in AI applications for government use. Specialized business units like Missionforce may set a precedent for how commercial technology firms engage with defense clients, combining private sector innovation with public sector operational needs.
Conclusion
Salesforce’s Missionforce initiative underscores the company’s commitment to delivering AI and cloud solutions for national security. With a focus on personnel, logistics, and decision-making, the new business unit aims to modernize critical defense operations and improve operational efficiency. In the context of increasing government adoption of commercial AI tools, Missionforce positions Salesforce as a key player in the emerging market for AI-driven national security solutions. By leveraging its existing expertise, government relationships, and AI capabilities, Salesforce is setting a new benchmark for how technology can enhance public sector operations.
